Kalmbach Media Builds on E-commerce Growth with Expanded STEM Product Lineup

World’s First Europa Globe Now Available only at Kalmbach’s MyScienceShop.com; Jupiter moon joins line of exclusive globes, STEM toys and more.

WAUKESHA, WI/NEW YORK, N.Y. (October 8, 2018) –Kalmbach Media, the content creator of such well-known and respected media brands as Astronomy, Discover, FineScale Modeler, Scale Auto, Model Railroader, and Trains, continues to expand its extensive e-commerce offerings with the release today of its first-ever globe showing the features of Jupiter’s most storied moon, Europa.

Discovered by Galileo in 1609, the mysterious moon has come to be a favorite of science lovers all over the world in recent years, with scientists speculating about the possibility of microbial life existing in the moon’s subsurface oceans.

The Europa globe is the latest addition to Kalmbach’s exclusive line of e-commerce products such as globes including Pluto (the first ever globe), Mars, Venus, and Mercury, all of which are available from MyScienceShop.com.

Kalmbach’s focus on e-commerce has resulted in significant year-over-year growth, especially in the science and STEM categories. Since its launch in 2015, MyScienceShop.com e-commerce revenue has grown over 300%. This substantial growth is due to the 150% increase in site traffic, and the release of more than 500 new products on the Kalmbach science storefront. A number of those products, like the globes, are company exclusives.

“We wouldn’t be able to develop products like this—or see growth like this—without strong collaboration between our content experts in editorial and our marketing experts on the e-commerce side,” notes Dan Hickey, Kalmbach’s CEO. “Kalmbach is in the customer relationship business, and we recognize that these relationships have to extend beyond print products.”

Hickey adds, “In the past, a magazine or a book might have been enough, but now we have the ability to curate more than content—we can curate stores that offer customers a much richer and satisfying experience, which only deepens their relationship with our brands.”

According to David Eicher from Astronomy, Europa which orbits Jupiter, the largest planet in the solar system, “has been the subject of scrutiny by astronomers since the Voyager robotic spacecraft visited the Jovian system in the 1970s.” Recently the extraordinary moon has been studied by the Galileo spacecraft.

The new globe was produced under Kalmbach’s Astronomy brand based on data collected by these spacecraft and in association with the U.S. Geological Survey. The globe depicts the moon’s icy surface in unprecedented detail, spanning 12 inches across and containing 110 labeled features of many types — craters, plains, ridges, cracks, and regions of land broken up in form or distinct in color from surrounding areas.

The full color, high-quality Europa globe retails for $99.95 and is available exclusively in the Kalmbach science storefront.

Kalmbach Media is a leading independent media company that provides ideas and inspiration to avid hobbyists, enthusiasts and citizen scientists through its multichannel brands including Astronomy, Discover, Bead&Button, FineScale Modeler, Garden Railways, Scale Auto, Classic Toy Trains, Model Railroader, Model Railroader Video Plus, Trains, Classic Trains, and American Snowmobiler.

Kalmbach’s digital media websites and extensions across the Kalmbach portfolio of brands reach more than 35 million consumers on 18 sites, including the e-commerce sites My Science Shop, Kalmbach Hobby Store and the Jewelry & Beading Store. Kalmbach is also a leading producer of conferences and experiential events for the hobbyist and enthusiast marketplace including the recently held International Train Expo; the Bead & Button Show, which draws over 11,000 participants from across the country; and, the Craft Beer Festival among others.

Press Inquiries:

Patrick Taylor, 59Media, 917-653-4785 | Patricktaylor0103@gmail.com

Lindsey Von Busch, 732-284-9089 | Lindsey.vonbusch@gmail.com

 

2018-12-03T21:47:30+00:00 December 3rd, 2018|