WAUKESHA, WI/CHICAGO, IL. – Kalmbach Media, publisher of such well-known and respected media brands as Astronomy and Discover, today announced a marketing partnership with Curiosity, a multi-platform digital publisher of inspiring content across multiple vertical categories.
The two publishers will offer marketers the combined audience reach of almost 18 million lifelong learners across all platforms, including their respective magazines, websites, email newsletters, social platforms, as well as an award-winning app.
“We’re big fans of Curiosity’s pure-play digital platform and its remarkable audience growth, and we’re excited to create a go-to-market partnership,” says Dan Hickey, CEO, Kalmbach Media. Curiosity will join forces with Kalmbach’s powerful and respected science media portfolio, which includes Astronomy, the world’s leading brand covering comets, cosmology, planets, asteroids, the Big Bang, black holes and more. Meanwhile, Discover offers science news and insight with journalism that has won awards from the National Association of Science Writers, and the American Society of Journalists and Authors, among others. “Together, we will offer marketers a robust and broadly integrated media platform, spanning from traditional print vehicles to one of the best Instagram accounts and mobile apps in the industry,” Hickey says.
Interest in lifelong learning continues to grow in popularity, according to Lisa Weinstein, CEO of Curiosity. “Our brand is totally focused on finding answers to the questions that drive this thirst for learning—just like Kalmbach. Discover’s tagline is ‘Science for the Curious,’ a perfect fit for our brand.”
“We have the sales capacity and expertise across our internal teams and partners, especially with Barista Media onboard to fully leverage this new partnership,” says Hickey. “With Curiosity, we will bring a really unique package to marketers with substantial reach. It’s one of those partnerships that already feels like more than the sum of its parts.”
Kalmbach Media is a leading independent media company that provides ideas and inspiration to avid hobbyists, enthusiasts and citizen scientists through its multichannel brands including: Astronomy, Discover, Bead&Button, FineScale Modeler, Scale Auto, Classic Toy Trains, Model Railroader, Model Railroader Video Plus, and Trains.
Curiosity, a Chicago-based media company, is on a mission to make learning easier and more fun than it has ever been. Originally spun out of Discovery Communications in 2014, Curiosity grew rapidly, eventually publishing content in multiple verticals (Science, Tech, Travel, & Productivity) and featuring a best-in-class mobile app. In 2018, Curiosity was named as one of Gartner’s cool vendors.
For more information, please contact:
Patrick Taylor, 59Media, 917-653-4785 | Patricktaylor0103@gmail.com