Subscription Box Service For Jewelry Makers Curated by Top Jewelry Makers Targets Various Skill Levels
WAUKESHA, WI, — Kalmbach Media, the content creator of FacetJewelry.com and Bead&Button magazine, two of the most well-respected media brands in the hobby jewelry-making category, announced today that it is expanding its popular Facet Jewelry Box e-commerce subscription service with products designed for a range of skill levels and seasonal occasions.
One year from its initial launch in February 2018, Kalmbach’s Facet Jewelry Box has already grown to more than 1,000 subscribers. The service, which is curated by industry-leading jewelry designers and makers, features step-by-step instructions and high-quality materials to create a combination of necklaces, bracelets, and earrings. Each kit includes multiple skill level options including:
- Stringing, for fast, easy projects that beginning jewelry makers can create with confidence and;
- Stitching, for experienced jewelry makers comfortable with more complex techniques using beading needle and thread.
Each box includes all the materials — beads, gemstones, crystals, findings, wire, and thread — to complete two projects, along with a beautiful, instruction booklet filled with color photographs, illustrations, and hints. Subscribers can complete the jewelry projects using only a few common tools such as scissors, wire cutters, and pliers. A monthly subscription costs $24.95 with special quarterly and one-year levels discounted pricing.
Jewelry makers themselves were the inspiration for the launch of Facet Jewelry Box says Editorial Director Diane Bacha. “We saw a need for people who want to bead, but who might not have the time to search for the right project, shop for all the materials, and navigate the endless product choices that are out there. In some cases, we’re hearing from people that this is just the excuse they need to learn to bead or to pick it up again.”
Carefully curated by FacetJewelry.com and Bead&Button staff, each Facet Jewelry Box features on-trend, fashionable pieces every woman will enjoy making and wearing. The subscription service enables Kalmbach to introduce crafters to a new and rewarding hobby or inspire experienced jewelry makers to develop their skills. Adds Bacha, “We think this is a very impactful way to broaden the passion our audiences have for this creative pastime while further expanding our e-commerce offerings.”
About Kalmbach Media:
Kalmbach Media is a leading independent media company that provides ideas and inspiration to avid hobbyists, enthusiasts, and citizen scientists through its multichannel brands, including Astronomy, Discover, Bead&Button, FineScale Modeler, Garden Railways, Scale Auto, Classic Toy Trains, Model Railroader, Model Railroader Video Plus, Trains, Classic Trains, and American Snowmobiler.
For more information about Facet Jewelry Box, including high-res images for publication, contact: Shannon Greeley, Audience Development Coordinator, at 262-798-6587, or firstname.lastname@example.org
Patrick Taylor, 917-653-4785 | Patricktaylor0103@gmail.com
Lindsey Von Busch, 732-284-9089 | Lindsey.email@example.com