Acquisition Further Deepens Kalmbach’s Portfolio of Products and Marketing Services

The Saturn Lounge logo

WAUKESHA, WI/NEW YORK, N.Y. (November 1, 2021)— Kalmbach Media (Kalmbach), the content creator of such respected brands as Astronomy, Discover, Trains, and Model Railroader announced today it has acquired the fast-growing digital marketing and creative services agency Saturn Lounge.   

The award-winning agency, which is based in Waukesha but serves clients across the nation, creates websites, email/social/digital media campaigns, national TV advertising, and marketing videos, as well as photographs and CGI imagery for visual storytelling for a broad range of well-known brands including GE Healthcare, Briggs & Stratton, The American Heart Association, American Orthodontics, Menards, and Werner among others.

“The acquisition of Saturn Lounge continues our goal of delivering exceptional experiences across all platforms to our audiences and customers,” says Dan Hickey, Kalmbach CEO. “In addition, it further diversifies our portfolio while expanding our ability to provide our marketing partners with innovative end-to-end solutions to reach and engage with their brand audiences.”

Hickey notes that recent research conducted by Kalmbach of their marketing partners reflected an increased demand for digital and video marketing services. “Marketers continue to shift their resources toward media companies that understand how to help them fully leverage their brand story with consumers and customers.”

As part of the acquisition, Saturn Lounge President Jim Kohlhardt will continue to oversee the company and become a Senior Vice President at Kalmbach reporting to Hickey. The company will continue to operate from its current offices in Waukesha as an independent division of Kalmbach. Terms of the deal were not disclosed. 

Kohlhardt says, “We are thrilled to join Kalmbach and believe that the addition of Saturn Lounge’s amazing team of creative visual and digital storytellers combined with Kalmbach’s expertise in content creation, e-commerce, and targeted audience marketing is exactly the kind of powerful solution that brands desire to reach and excite their customer’s passions.”

Hickey adds that the company continues to manage a strong balance sheet and will “continue to pursue strategic acquisition opportunities that strengthen its portfolio.”

About Kalmbach Media:

Kalmbach Media is a leading independent media company that provides ideas and inspiration to avid hobbyists, enthusiasts and citizen scientists through its multichannel brands including Astronomy, Discover, FineScale Modeler, Classic Toy Trains, Model Railroader, Trains, and Classic Trains. Kalmbach’s digital media websites and extensions across the Kalmbach portfolio of brands reach more than 35 million consumers on multiple sites, including the e-commerce sites My Science Shop and Kalmbach Hobby Store.

About Saturn Lounge:

Saturn Lounge is a marketing agency with experience in creative storytelling and marketing content creation that is widely known in the marketplace for its strong visual approach, motion/image development, and design. Saturn’s mission and passion is to help its clients increase their brand awareness, brand perception while growing their business. The company was originally founded in 1984 as Digital Color Inc., and has evolved over the past two decades from a commercial photo studio into a marketing agency that creates websites, email/social/digital campaigns, national TV spots and marketing videos, as well as photographs and CGI imagery for visual storytelling

Press Inquiries:

Patrick Taylor, 59Media, 917/653-4785|, Patricktaylor0103@gmail.com